Back in 1997, when Aaron was a high school junior and Evan was a freshman, the two launched a local moving service called Meathead Movers. It all began when their school and athletic commitments were making it difficult for the brothers to find part-time work that fit their busy schedules. One day, Aaron and Evan were asked to help move a friend’s parents in return for the customary fee of $20.00 and pizza for a day’s labor.
Their commitment to good ole’ fashioned customer service and dedicated work ethic instantly led to word-of-mouth referrals about the clean-cut, student-athletes’ impressive work. As more requests came in, the Steeds quickly learned that impeccable manners, good hygiene and a whole lot of hustle produced referrals from happy, returning customers.
Those rapid word-of-mouth referrals, paired with guerrilla marketing around their home city of San Luis Obispo, flooded the brothers’ pagers with inquiries. Between classes, Aaron would coordinate local moves on their high school’s pay phone. Before they knew it, Aaron and Evan were supporting themselves financially and employing their friends on the wrestling and football teams.
At this point, the company didn’t own personal trucks, so local customers would rent a moving truck and pick up the Meatheads. After driving the crew to their house, the movers would diligently and efficiently load the customers’ belongings,jogging while not carrying items, and unload items at their new home. In the early years with no solidified pricing structure, customers would pay these hardworking student-athletes what they thought they deserved, and it sure paid off. With the added bonus of working out while working, the Meatheads enjoyed the gratitude and positive reviews their clients displayed after a job well done.
Although some doubted the Steeds, Aaron and Evan successfully transitioned from a labor service to full-fledged moving business. The brothers’ vision of energetic student-athletes delivering a unique customer service experience kept them relentlessly, striving to make their dreams a reality. Soon, their thriving enterprise was fielding as many moving jobs as they could possibly handle, and Meathead Movers, Inc. became a full-time occupation for both brothers.